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What we do

Strengthen and enhance the exclusive image of the destination in the source markets

Position the Maldives as a ‘premium’ destination worldwide

Achieve the growth targets set for the destination in the Marketing Plan for each year

Diversify the source markets as well as the market segments to the destination

Undertake market research to monitor the world economic conditions and travel trends in order to identify market opportunities

Monitor and support the private sector in their operations to maintain viable bed occupancy levels and to iron out seasonal fluctuations in visitor arrivals

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