What we do
Strengthen and enhance the exclusive image of the destination in the source markets
Position the Maldives as a ‘premium’ destination worldwide
Achieve the growth targets set for the destination in the Marketing Plan for each year
Diversify the source markets as well as the market segments to the destination
Undertake market research to monitor the world economic conditions and travel trends in order to identify market opportunities
Monitor and support the private sector in their operations to maintain viable bed occupancy levels and to iron out seasonal fluctuations in visitor arrivals