VISION
Be the most exclusive destination in South Asia
Be the top tourism earner in South Asia
Be an example of sustainable tourism development in small island nations
MISSION
The Maldives Tourism Promotion Board will promote quality and sustainable growth in the tourism industry of the Maldives to foster a well utilised and financially healthy private sector industry - in this way enabling the industry to deliver long term economic, social and cultural benefits to the people of Maldives, whilst at the same time contributing to enhancements in Maldives’ unspoiled marine environment to the benefit of the people and visitors of the Maldives.
OBJECTIVES
—To strengthen and enhance the exclusive image of the destination in the source markets
—To position the Maldives as a ‘premium’ destination worldwide
—To achieve the growth targets set for the destination in the Marketing Plan for each year
—To diversify the source markets as well as the market segments to the destination
—To undertake market research to monitor the world economic conditions and travel trends in order to identify market opportunities
—To monitor and support the private sector in their operations to maintain viable bed occupancy levels and to iron out seasonal fluctuations in visitor arrivals
Destination... Maldives
